HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.

  • How Gua Sha Can Help Your Hair Grow Faster

    How Gua Sha Can Help Your Hair Grow Faster

    Gua Sha is a traditional Chinese medicine practice that involves scraping a flat, smooth tool, usually made of jade, across the skin. While it’s most commonly used on the face...

    How Gua Sha Can Help Your Hair Grow Faster

    Gua Sha is a traditional Chinese medicine practice that involves scraping a flat, smooth tool, usually made of jade, across the skin. While it’s most commonly used on the face...

  • HINU Home: Samantha Neal

    HINU Home: Samantha Neal

    When I was in my early twenties, I began to wake up to my own inner knowing. I stopped straightening my hair, although still used an array of products to...

    HINU Home: Samantha Neal

    When I was in my early twenties, I began to wake up to my own inner knowing. I stopped straightening my hair, although still used an array of products to...

  • Why Is My Hair Falling Out?

    Why Is My Hair Falling Out?

    Discovering clumps of hair on your brush can be unsettling. Hair loss can be a blow to one's self-esteem and sometimes a hint at underlying health issues. If you're pondering,...

    Why Is My Hair Falling Out?

    Discovering clumps of hair on your brush can be unsettling. Hair loss can be a blow to one's self-esteem and sometimes a hint at underlying health issues. If you're pondering,...

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