HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

I come from a long line of strong Māori wahine who carried deep resilience, intuition, and grounded wisdom. My Nana taught me her Rongoā. She showed me how simple plants, touch, and presence could hold medicine when guided with intention.
Māori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, your strength, is held.
A few years ago I experienced chronic stress that led to hair loss. Creating this hair growth oil became a way for me to reconnect with my roots, my hair, and myself. Through the ritual of hair oiling I supported my body in healing, my nervous system softened, my stress lowered, and my hair began to return.
  • Aunty Hui using Harakeke (flax) to weave together a kete (bag).
  • Our hair is sacred; it carries the essence of who we are and the mana of those who came before us. It is a taonga, a treasure, that binds us to our whakapapa, our genealogy.
  • August New Moon: The Art of being seen

    August New Moon: The Art of being seen

    You may feel called to create without a reason, say the thing you've been holding back, take a risk, flirt with possibility or simply let yourself enjoy being alive. Leo...

    August New Moon: The Art of being seen

    You may feel called to create without a reason, say the thing you've been holding back, take a risk, flirt with possibility or simply let yourself enjoy being alive. Leo...

  • The Habits & Rituals of Women with Long, Healthy Hair

    The Habits & Rituals of Women with Long, Health...

    There is so much noise around hair care these days: endless products, trends, and quick fixes promising instant results. But when you look closely at women who genuinely have long,...

    The Habits & Rituals of Women with Long, Health...

    There is so much noise around hair care these days: endless products, trends, and quick fixes promising instant results. But when you look closely at women who genuinely have long,...

  • The Everyday Things That Calm Your Brain Like Meditation Does

    The Everyday Things That Calm Your Brain Like M...

    Most people picture meditation as sitting cross-legged, eyes closed, trying very hard to think about nothing. And most people, understandably, hate that image enough to never try it.

    The Everyday Things That Calm Your Brain Like M...

    Most people picture meditation as sitting cross-legged, eyes closed, trying very hard to think about nothing. And most people, understandably, hate that image enough to never try it.

1 of 3