HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.

  • Why Is My Hair Falling Out?

    Why Is My Hair Falling Out?

    Discovering clumps of hair on your brush can be unsettling. Hair loss can be a blow to one's self-esteem and sometimes a hint at underlying health issues. If you're pondering,...

    Why Is My Hair Falling Out?

    Discovering clumps of hair on your brush can be unsettling. Hair loss can be a blow to one's self-esteem and sometimes a hint at underlying health issues. If you're pondering,...

  • How to Reduce Split Ends: A Guide to Healthier Hair

    How to Reduce Split Ends: A Guide to Healthier ...

    Split ends are a common hair woe, signaling damage and wear to your hair. Characterised by the fraying or splitting of the hair shaft, split ends can make your hair...

    How to Reduce Split Ends: A Guide to Healthier ...

    Split ends are a common hair woe, signaling damage and wear to your hair. Characterised by the fraying or splitting of the hair shaft, split ends can make your hair...

  • RĀTAPU RITUALS: with Elena Tea

    RĀTAPU RITUALS: with Elena Tea

    "Sunday’s are my reset days - where I rise late and gentleness is a priority. Sunday is my self-care day." Elena Téa is an Italian-Australian artist living in South Australia....

    RĀTAPU RITUALS: with Elena Tea

    "Sunday’s are my reset days - where I rise late and gentleness is a priority. Sunday is my self-care day." Elena Téa is an Italian-Australian artist living in South Australia....

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