
Celebrate the longevity of healthier hair.
HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair.
How it all started
Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.
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We all love the sleekness of a straightened style or the volume from a blowout, but heat styling can wreak havoc on your hair if not used correctly. So, how...
How Bad Is Heat for Your Hair? And How You Can ...
We all love the sleekness of a straightened style or the volume from a blowout, but heat styling can wreak havoc on your hair if not used correctly. So, how...
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How To Reach Your Hair Goals in 2025
New year, new hair goals! Whether you’re dreaming of longer lengths, fuller volume, or shinier strands, the path to achieving your hair goals is rooted in one word: consistency. In...
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HINU Home Volume 8. Bella Haigh
Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Holly Jane
HINU Home Volume 8. Bella Haigh
Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Holly Jane