HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.

  • New Moon in Pisces

    New Moon in Pisces

    This New Moon in Pisces is a portal to your dreams—a moment to soften, surrender, and flow with the unseen. Pisces energy is intuitive, ethereal, and deeply connected to the...

    New Moon in Pisces

    This New Moon in Pisces is a portal to your dreams—a moment to soften, surrender, and flow with the unseen. Pisces energy is intuitive, ethereal, and deeply connected to the...

  • A Ritual for Self-Love

    A Ritual for Self-Love

    Self-love isn’t just a concept—it’s a practice, a commitment to nurturing yourself in the same way you would a loved one. In a world that moves fast, carving out time...

    A Ritual for Self-Love

    Self-love isn’t just a concept—it’s a practice, a commitment to nurturing yourself in the same way you would a loved one. In a world that moves fast, carving out time...

  • HINU Home Volume 9. Jedda Purchase

    HINU Home Volume 9. Jedda Purchase

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Ben Rayner

    HINU Home Volume 9. Jedda Purchase

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Ben Rayner

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