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Celebrate the longevity of healthier hair.
HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair.
How it all started
Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.
Learn
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Winter Hair Rituals to Nurture Your Mind and Scalp
Winter often demands a bit more effort to maintain our well-being. The harsh, cold weather can dry out your skin, hair and scalp, while the shorter days and lack of...
Winter Hair Rituals to Nurture Your Mind and Scalp
Winter often demands a bit more effort to maintain our well-being. The harsh, cold weather can dry out your skin, hair and scalp, while the shorter days and lack of...
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Green Tea: The Ancient Secret to Healthier Skin
Achieving that coveted skin-glow begins by heeding the wisdom of the natural world. Within the rich tapestry of flora, green tea has revealed itself as a cherished elixir, revered for its...
Green Tea: The Ancient Secret to Healthier Skin
Achieving that coveted skin-glow begins by heeding the wisdom of the natural world. Within the rich tapestry of flora, green tea has revealed itself as a cherished elixir, revered for its...
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HINU Home Volume 3. Shay Maclean
Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Ben Rayner
HINU Home Volume 3. Shay Maclean
Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Ben Rayner