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Celebrate the longevity of healthier hair.
HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair.
How it all started
I come from a long line of strong Māori wahine who carried deep resilience, intuition, and grounded wisdom. My Nana taught me her Rongoā. She showed me how simple plants, touch, and presence could hold medicine when guided with intention.
Māori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, your strength, is held.
A few years ago I experienced chronic stress that led to hair loss. Creating this hair growth oil became a way for me to reconnect with my roots, my hair, and myself. Through the ritual of hair oiling I supported my body in healing, my nervous system softened, my stress lowered, and my hair began to return.
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Aunty Hui using Harakeke (flax) to weave together a kete (bag).
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Our hair is sacred; it carries the essence of who we are and the mana of those who came before us. It is a taonga, a treasure, that binds us to our whakapapa, our genealogy.
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Learn
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HINU Home Volume 18. Maya Poon
Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Ben Rayner
HINU Home Volume 18. Maya Poon
Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Ben Rayner
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Scorpio Super Moon: Death & Rebirth
Mercury retrograde meets the Scorpio New Moon, a perfect storm for uncovering truths, releasing what’s outdated and stepping into your next version with truth.
Scorpio Super Moon: Death & Rebirth
Mercury retrograde meets the Scorpio New Moon, a perfect storm for uncovering truths, releasing what’s outdated and stepping into your next version with truth.
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Does the Brush You Use Really Matter?
Brushing hair is something most of us do every day without giving it much thought. Yet the brush you choose can have a real effect on the health, shine, and...
Does the Brush You Use Really Matter?
Brushing hair is something most of us do every day without giving it much thought. Yet the brush you choose can have a real effect on the health, shine, and...





