HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

I come from a long line of strong Māori wahine who carried deep resilience, intuition, and grounded wisdom. My Nana taught me her Rongoā. She showed me how simple plants, touch, and presence could hold medicine when guided with intention.
Māori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, your strength, is held.
A few years ago I experienced chronic stress that led to hair loss. Creating this hair growth oil became a way for me to reconnect with my roots, my hair, and myself. Through the ritual of hair oiling I supported my body in healing, my nervous system softened, my stress lowered, and my hair began to return.
  • Aunty Hui using Harakeke (flax) to weave together a kete (bag).
  • Our hair is sacred; it carries the essence of who we are and the mana of those who came before us. It is a taonga, a treasure, that binds us to our whakapapa, our genealogy.
  • 5 Winter Hair Care Tips

    5 Winter Hair Care Tips

    Winter is a season of quiet elegance. There is a crispness in the air, soft sunlight that filters through bare branches, and evenings spent wrapped in layers by the fire....

    5 Winter Hair Care Tips

    Winter is a season of quiet elegance. There is a crispness in the air, soft sunlight that filters through bare branches, and evenings spent wrapped in layers by the fire....

  • 5 Summer Hair Care Tips

    5 Summer Hair Care Tips

    Summer is a season of warmth, long days, and moments spent by the water. It is a time for slow mornings, barefoot walks, and sun-soaked afternoons. Yet while the season...

    5 Summer Hair Care Tips

    Summer is a season of warmth, long days, and moments spent by the water. It is a time for slow mornings, barefoot walks, and sun-soaked afternoons. Yet while the season...

  • Sagittarius New Moon: Disillusions of Illusions

    Sagittarius New Moon: Disillusions of Illusions

    This New Moon is an initiation into faith, where becoming matters more than arrival.

    Sagittarius New Moon: Disillusions of Illusions

    This New Moon is an initiation into faith, where becoming matters more than arrival.

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