HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.

  • March New Moon in Aries

    March New Moon in Aries

    The New Moon in Aries reminds us how the universe mirrors our own internal journeys. As the planets move through their cycles, we too experience moments of renewal and growth....

    March New Moon in Aries

    The New Moon in Aries reminds us how the universe mirrors our own internal journeys. As the planets move through their cycles, we too experience moments of renewal and growth....

  • Why Sleep is the Secret to Healthier Hair & How to Improve It

    Why Sleep is the Secret to Healthier Hair & How...

    Your hair’s health and appearance are influenced by many factors, but did you know that sleep plays a crucial role? The connection between sleep and hair health is more important...

    Why Sleep is the Secret to Healthier Hair & How...

    Your hair’s health and appearance are influenced by many factors, but did you know that sleep plays a crucial role? The connection between sleep and hair health is more important...

  • Honoring Women, Honoring Nature

    Honoring Women, Honoring Nature

    International Women’s Day is a moment to reflect, to celebrate, and to take action. It’s about recognising the strength, resilience, and wisdom of women across all cultures and generations. At...

    Honoring Women, Honoring Nature

    International Women’s Day is a moment to reflect, to celebrate, and to take action. It’s about recognising the strength, resilience, and wisdom of women across all cultures and generations. At...

1 of 3