HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair.
How it all started
Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.
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Meditation has become the go-to recommendation for anyone seeking peace and clarity in today’s fast-paced world. Yet, for many, the practice of sitting still, focusing on the breath, and quieting...
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As winter’s chill fades and the world begins to bloom, spring invites us to awaken and embrace new beginnings. This season is all about renewal, making it the perfect time...
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5 Reasons to Switch to a Silk Pillowcase for He...
Enhancing your hair care routine doesn’t always require a complete overhaul; sometimes, the smallest changes can have the most significant results. One such change, often overlooked but highly effective, is switching to...
5 Reasons to Switch to a Silk Pillowcase for He...
Enhancing your hair care routine doesn’t always require a complete overhaul; sometimes, the smallest changes can have the most significant results. One such change, often overlooked but highly effective, is switching to...