HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.

  • HINU Home Volume 12. Jade Sanchez

    HINU Home Volume 12. Jade Sanchez

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Summit Jaffe, Earth Based...

    HINU Home Volume 12. Jade Sanchez

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Summit Jaffe, Earth Based...

  • April HINU Highlights

    April HINU Highlights

    The body remembers. The senses hold stories. Each month, we gather the moments that touched us most—through sight, sound, taste, scent, and touch. A quiet reflection, an honoring of the...

    April HINU Highlights

    The body remembers. The senses hold stories. Each month, we gather the moments that touched us most—through sight, sound, taste, scent, and touch. A quiet reflection, an honoring of the...

  • April New Moon in Taurus

    April New Moon in Taurus

    The Taurus New Moon invites us to root ourselves in the present moment, offering clarity and abundance as we set intentions for soulful growth. It encourages a deeper connection to...

    April New Moon in Taurus

    The Taurus New Moon invites us to root ourselves in the present moment, offering clarity and abundance as we set intentions for soulful growth. It encourages a deeper connection to...

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