HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.

  • HINU Home Volume 1. Samantha Neal

    HINU Home Volume 1. Samantha Neal

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Ben Rayner

    HINU Home Volume 1. Samantha Neal

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Ben Rayner

  • How Gua Sha Can Help Your Hair Grow Faster

    How Gua Sha Can Help Your Hair Grow Faster

    Gua Sha is a traditional Chinese medicine practice that involves scraping a flat, smooth tool, usually made of jade, across the skin. While it’s most commonly used on the face...

    How Gua Sha Can Help Your Hair Grow Faster

    Gua Sha is a traditional Chinese medicine practice that involves scraping a flat, smooth tool, usually made of jade, across the skin. While it’s most commonly used on the face...

  • Why Is My Hair Falling Out?

    Why Is My Hair Falling Out?

    Discovering clumps of hair on your brush can be unsettling. Hair loss can be a blow to one's self-esteem and sometimes a hint at underlying health issues. If you're pondering,...

    Why Is My Hair Falling Out?

    Discovering clumps of hair on your brush can be unsettling. Hair loss can be a blow to one's self-esteem and sometimes a hint at underlying health issues. If you're pondering,...

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