HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

I come from a long line of strong Māori wahine who carried deep resilience, intuition, and grounded wisdom. My Nana taught me her Rongoā. She showed me how simple plants, touch, and presence could hold medicine when guided with intention.
Māori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, your strength, is held.
A few years ago I experienced chronic stress that led to hair loss. Creating this hair growth oil became a way for me to reconnect with my roots, my hair, and myself. Through the ritual of hair oiling I supported my body in healing, my nervous system softened, my stress lowered, and my hair began to return.
  • Aunty Hui using Harakeke (flax) to weave together a kete (bag).
  • Our hair is sacred; it carries the essence of who we are and the mana of those who came before us. It is a taonga, a treasure, that binds us to our whakapapa, our genealogy.

Learn

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  • The 5-Minute Morning Hair Ritual That Sets the Tone for Your Whole Day

    The 5-Minute Morning Hair Ritual That Sets the ...

    The morning sets something in motion before you are even aware of it. The pace you wake into, the first thing you reach for, whether you leave the house feeling...

    The 5-Minute Morning Hair Ritual That Sets the ...

    The morning sets something in motion before you are even aware of it. The pace you wake into, the first thing you reach for, whether you leave the house feeling...

  • The Worst Thing You Can Do for Hair Growth

    The Worst Thing You Can Do for Hair Growth

    After losing a significant amount of hair due to stress, I made the mistake many of us do: I obsessed over the lengths and ends. I tried every mask, serum,...

    The Worst Thing You Can Do for Hair Growth

    After losing a significant amount of hair due to stress, I made the mistake many of us do: I obsessed over the lengths and ends. I tried every mask, serum,...

  • 5 Tips For Naturally Glossy Hair

    5 Tips For Naturally Glossy Hair

    There is something quietly luxurious about hair that feels soft, silky, and full of life. Glossy, healthy hair is not about trends or complicated routines. It is about small, consistent...

    5 Tips For Naturally Glossy Hair

    There is something quietly luxurious about hair that feels soft, silky, and full of life. Glossy, healthy hair is not about trends or complicated routines. It is about small, consistent...

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