HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.

  • A Step-by-Step Home Spa Ritual with Our Cleanse Kit

    A Step-by-Step Home Spa Ritual with Our Cleanse...

    In the quiet corners of our lives, where the rush of the world fades into soft murmurs, lies the sacred practice of self-care. Today, I invite you to step into...

    A Step-by-Step Home Spa Ritual with Our Cleanse...

    In the quiet corners of our lives, where the rush of the world fades into soft murmurs, lies the sacred practice of self-care. Today, I invite you to step into...

  • Why is Scalp Health Important?

    Why is Scalp Health Important?

    Hair care often conjures up images of shampoos, conditioners, serums, and styling products. Yet, one fundamental element that sometimes slips under the radar is the scalp. Just as plants require...

    Why is Scalp Health Important?

    Hair care often conjures up images of shampoos, conditioners, serums, and styling products. Yet, one fundamental element that sometimes slips under the radar is the scalp. Just as plants require...

  • Delving Deep into Hair-Related Dreams: A Comprehensive Analysis

    Delving Deep into Hair-Related Dreams: A Compre...

    Carl Jung, one of the pioneering figures in 20th-century psychology, delved deeply into the enigmatic world of dreams, offering groundbreaking perspectives that continue to shape our understanding today.  For Jung,...

    Delving Deep into Hair-Related Dreams: A Compre...

    Carl Jung, one of the pioneering figures in 20th-century psychology, delved deeply into the enigmatic world of dreams, offering groundbreaking perspectives that continue to shape our understanding today.  For Jung,...

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