HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.

  • The Role of Scalp Massages in Hair Growth & Overall Wellness

    The Role of Scalp Massages in Hair Growth & Ove...

    We carry more than we realise in our scalps—tightness from stress, fatigue from screens, the weight of doing too much.

    The Role of Scalp Massages in Hair Growth & Ove...

    We carry more than we realise in our scalps—tightness from stress, fatigue from screens, the weight of doing too much.

  • HINU Home Volume 13. Coty Childers

    HINU Home Volume 13. Coty Childers

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Trenza Productions

    1 comment

    HINU Home Volume 13. Coty Childers

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Trenza Productions

    1 comment
  • May HINU Highlights

    May HINU Highlights

    The body remembers. The senses hold stories. Each month, we gather the moments that touched us most—through sight, sound, taste, scent, and touch. A quiet reflection, an honoring of the...

    May HINU Highlights

    The body remembers. The senses hold stories. Each month, we gather the moments that touched us most—through sight, sound, taste, scent, and touch. A quiet reflection, an honoring of the...

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