
Celebrate the longevity of healthier hair.
HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair.
How it all started
Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.
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RĀTAPU (Sunday) RITUALS with Cameron Nuttall
Rātapu (Sunday) Rituals is an ongoing series on our Instagram, dedicated to celebrating the significance of self-care, relaxation, and personal time.
RĀTAPU (Sunday) RITUALS with Cameron Nuttall
Rātapu (Sunday) Rituals is an ongoing series on our Instagram, dedicated to celebrating the significance of self-care, relaxation, and personal time.
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The 40 Year Process: Traditional Japanese Comb-...
In Japan, the word for comb — kushibi — translates to "working with spirits," reflecting the ancient belief that combing the hair was a sacred ritual, gathering the spiritual energy...
The 40 Year Process: Traditional Japanese Comb-...
In Japan, the word for comb — kushibi — translates to "working with spirits," reflecting the ancient belief that combing the hair was a sacred ritual, gathering the spiritual energy...
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4 Things I Wish I Knew When Starting My Hair Gr...
A few years ago, chronic stress led to hair loss, which only added to my frustration. That’s when I created my own hair growth oil as a way to reconnect...
4 Things I Wish I Knew When Starting My Hair Gr...
A few years ago, chronic stress led to hair loss, which only added to my frustration. That’s when I created my own hair growth oil as a way to reconnect...