HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.

  • Libra New Moon: A Return to Beauty and Balance

    Libra New Moon: A Return to Beauty and Balance

    After the focus of Virgo Season, Libra’s energy feels lighter. It invites us to move with grace, share laughter, create beauty, and connect with those who make us feel seen.

    Libra New Moon: A Return to Beauty and Balance

    After the focus of Virgo Season, Libra’s energy feels lighter. It invites us to move with grace, share laughter, create beauty, and connect with those who make us feel seen.

  • How Hair Oil Can Help a Dry Scalp

    How Hair Oil Can Help a Dry Scalp

    A dry scalp can be more than just an inconvenience. It can feel tight, itchy, and flaky, leaving you constantly reaching for relief.

    How Hair Oil Can Help a Dry Scalp

    A dry scalp can be more than just an inconvenience. It can feel tight, itchy, and flaky, leaving you constantly reaching for relief.

  • HINU Home Volume 17. Jasmine Moon

    HINU Home Volume 17. Jasmine Moon

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Georgia Hilmer

    HINU Home Volume 17. Jasmine Moon

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Georgia Hilmer

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