HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

I come from a long line of strong Māori wahine who carried deep resilience, intuition, and grounded wisdom. My Nana taught me her Rongoā. She showed me how simple plants, touch, and presence could hold medicine when guided with intention.
Māori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, your strength, is held.
A few years ago I experienced chronic stress that led to hair loss. Creating this hair growth oil became a way for me to reconnect with my roots, my hair, and myself. Through the ritual of hair oiling I supported my body in healing, my nervous system softened, my stress lowered, and my hair began to return.
  • Aunty Hui using Harakeke (flax) to weave together a kete (bag).
  • Our hair is sacred; it carries the essence of who we are and the mana of those who came before us. It is a taonga, a treasure, that binds us to our whakapapa, our genealogy.
  • Chinese Medicine Tips for Healthy, Thick & Resilient Hair

    Chinese Medicine Tips for Healthy, Thick & Resi...

    In Traditional Chinese Medicine (TCM), hair is often referred to as the "extension of the Blood." Its strength and lustre are seen as closely connected to the health of the...

    Chinese Medicine Tips for Healthy, Thick & Resi...

    In Traditional Chinese Medicine (TCM), hair is often referred to as the "extension of the Blood." Its strength and lustre are seen as closely connected to the health of the...

  • July New Moon: Don’t force the next chapter

    July New Moon: Don’t force the next chapter

    This Cancer New Moon brings our attention back to the people, places and memories that have shaped us. A time for emotional reflection, closure and nurturing the parts of ourselves...

    July New Moon: Don’t force the next chapter

    This Cancer New Moon brings our attention back to the people, places and memories that have shaped us. A time for emotional reflection, closure and nurturing the parts of ourselves...

  • 6 Rituals That Changed My Hair

    6 Rituals That Changed My Hair

    A few years ago I went through a period of chronic stress that led to real hair loss. Through the ritual of hair oiling, I supported my body in healing:...

    6 Rituals That Changed My Hair

    A few years ago I went through a period of chronic stress that led to real hair loss. Through the ritual of hair oiling, I supported my body in healing:...

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