HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.

  • 5 Signs It’s Time for a Haircut

    5 Signs It’s Time for a Haircut

    Hair is more than just strands growing from our scalps—it’s tied to our identity, provides a sense of comfort, and can even be a source of stress. It’s no wonder...

    5 Signs It’s Time for a Haircut

    Hair is more than just strands growing from our scalps—it’s tied to our identity, provides a sense of comfort, and can even be a source of stress. It’s no wonder...

  • Top 5 Vitamins For Silky, Long Hair

    Top 5 Vitamins For Silky, Long Hair

    Who doesn’t dream of Rapunzel-level locks that feel just as soft as they look? But here’s the secret no one’s talking about: achieving silky, dreamy hair starts from within.

    Top 5 Vitamins For Silky, Long Hair

    Who doesn’t dream of Rapunzel-level locks that feel just as soft as they look? But here’s the secret no one’s talking about: achieving silky, dreamy hair starts from within.

  • HINU Home Volume 7.  Marianne Roussety

    HINU Home Volume 7. Marianne Roussety

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Ben Rayner

    HINU Home Volume 7. Marianne Roussety

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Ben Rayner

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