HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.

  • What is Hard Water and How Does It Affect Your Hair?

    What is Hard Water and How Does It Affect Your ...

    Sometimes the things you can’t see are the ones your hair feels most deeply. Hard water is one of those invisible disruptors, flowing from your tap just like any other...

    What is Hard Water and How Does It Affect Your ...

    Sometimes the things you can’t see are the ones your hair feels most deeply. Hard water is one of those invisible disruptors, flowing from your tap just like any other...

  • HINU Home Volume 14. Trinity Mouzon

    HINU Home Volume 14. Trinity Mouzon

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Georgia Hilmer

    HINU Home Volume 14. Trinity Mouzon

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Georgia Hilmer

  • June New Moon in Cancer

    June New Moon in Cancer

    As we move toward the New Moon, a wave of heightened sensitivity arrives. This lunar energy asks us to slow down, feel deeply, and listen to what lies beneath the...

    June New Moon in Cancer

    As we move toward the New Moon, a wave of heightened sensitivity arrives. This lunar energy asks us to slow down, feel deeply, and listen to what lies beneath the...

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