
Celebrate the longevity of healthier hair.
HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair.
How it all started
Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.
Learn
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Understanding Hormones and Hair Growth
Our hair is more than something we style each morning. It is a living thread that responds to the quiet rhythms within us. Just like the moon tugs at the...
Understanding Hormones and Hair Growth
Our hair is more than something we style each morning. It is a living thread that responds to the quiet rhythms within us. Just like the moon tugs at the...
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Hair Oiling for Oily Hair: Finding Balance
If you tend to have oily roots, the idea of adding more oil to your scalp can feel unnecessary. In practice, the opposite is true.
Hair Oiling for Oily Hair: Finding Balance
If you tend to have oily roots, the idea of adding more oil to your scalp can feel unnecessary. In practice, the opposite is true.
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HINU Home Volume 16. Julia Vanderbyl
Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Anastasia Vanderbyl
HINU Home Volume 16. Julia Vanderbyl
Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Anastasia Vanderbyl