HINU Home Volume 10. Allie Cameron

"Motherhood has softened me in ways I never expected. It’s humbled me, stretched me, broken me open and pieced me back together."

Allie, founder of HINU and HARA The Label, is deeply connected to nature, ritual, and self-care. Inspired by Māori beliefs, she created HINU after experiencing hair loss, turning to hair oiling as a way to heal and reconnect. Whilst in Byron Bay for a shoot, she reflects on hair, self-care, and motherhood.

What is your relationship with your hair?

My hair is such a reflection of me—it holds my history, my emotions, my resilience. for a long time, I saw it as something separate from myself, something to manage or fix. but now, i see it as something to nurture, to listen to, to honour. it’s a relationship built on trust. My hair carries the stories of my ancestors, the strength of the women who came before me. I think about how they, too, would have cared for their hair with oils, with herbs, with ritual. How their hands would have moved through their strands with the same tenderness, the same patience. In many ways, my hair is a thread that ties me to them, to the wisdom they passed down through nature, through touch, through the simple act of care. When I take the time to nurture it, to run my fingers through it, to give it what it needs, I feel that connection—like i’m honouring not just myself, but the lineage of women who walked this path before me.





How has your relationship with your hair evolved over time?

It’s been a journey of unlearning and softening. For so long, I held onto frustration, feeling like my hair was working against me. But when I stopped fighting it—when I started to care for it the way I care for myself—it shifted. I let go of control, embraced patience, and now I see my hair as an extension of my body’s wisdom.



Allie is using the Scalp Massager

Do you have any hair rituals?

Yes, and they’ve become such a grounding part of my routine. oiling my hair is probably my biggest ritual—it’s not just about nourishment, it’s about slowing down, about touch, about intention. massaging my scalp, breathing deeply, feeling that connection to my body—it’s a moment of stillness in the day. Using my Jade Comb has become another sacred part of it—running it gently over my scalp, feeling the cool stone against my skin, helping to release tension and stimulate circulation. It’s such a small thing, but it shifts my whole energy, turning something as simple as hair care into a moment of deep presence and self-connection.

Allie is using the Hair Growth Oil and Jade Scalp Stimulator

How do you practice self-care in your daily life?

For me, self-care isn’t about doing more, it’s about doing less—about stripping things back to what actually makes me feel good. Drinking enough water, spending time in the sun, moving my body in ways that feel natural, giving myself space to just be. It’s not always about a big ritual, sometimes it’s just about listening to what I need in that moment.




How has becoming a mother changed the way you see yourself?

Motherhood has softened me in ways I never expected. It’s humbled me, stretched me, broken me open and pieced me back together. Before, I think I saw strength as pushing through, but now I see it in surrender. In allowing, in trusting. In knowing that I don’t have to be everything all the time.




What stands out to you the most about your postpartum experience?

The rawness of it. How deeply you feel everything. How one moment you’re overwhelmed with love and the next you feel like you’ve lost yourself completely. It’s this strange, beautiful in-between—grieving who you were while stepping into who you’re becoming. No one really prepares you for that. But looking back, I see so much beauty in the unraveling. It’s where I found a new version of myself.

ALLIES'S HINU HOME PLAYLIST