HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

Born and raised in Aotearoa, I have a deep connection to nature and working with the earth as a way of medicine. Maori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, strength, is held. A few years ago I suffered from chronic stress and experienced hair loss as a result. I created the hair growth oil to reconnect back with my roots, my hair and myself. Through the ritual of hair oiling I was able to overcome hair loss, decrease stress and create a calm nervous system.

  • August New Moon

    August New Moon

    This grounded Virgo energy gently guides you to return to your true alignment and flow, inviting you to nurture your roots, bring order to chaos and embrace discipline as a...

    August New Moon

    This grounded Virgo energy gently guides you to return to your true alignment and flow, inviting you to nurture your roots, bring order to chaos and embrace discipline as a...

  • HINU Home Volume 15. Amiria Hinātore Raumati

    HINU Home Volume 15. Amiria Hinātore Raumati

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Photography by Ben Rayner

    HINU Home Volume 15. Amiria Hinātore Raumati

    Our HINU Home series explores the personal connection we have with our hair and the way rituals help bring us back home to ourselves. Photography by Photography by Ben Rayner

  • Winter Rituals to Reset Your Nervous System

    Winter Rituals to Reset Your Nervous System

    We hold so much of our tension from the shoulders up, in our scalp, neck, and jaw. That’s why our stress often begins in the mind.

    Winter Rituals to Reset Your Nervous System

    We hold so much of our tension from the shoulders up, in our scalp, neck, and jaw. That’s why our stress often begins in the mind.

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