HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Each product has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair. 

How it all started

I come from a long line of strong Māori wahine who carried deep resilience, intuition, and grounded wisdom. My Nana taught me her Rongoā. She showed me how simple plants, touch, and presence could hold medicine when guided with intention.
Māori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, your strength, is held.
A few years ago I experienced chronic stress that led to hair loss. Creating this hair growth oil became a way for me to reconnect with my roots, my hair, and myself. Through the ritual of hair oiling I supported my body in healing, my nervous system softened, my stress lowered, and my hair began to return.
  • Aunty Hui using Harakeke (flax) to weave together a kete (bag).
  • Our hair is sacred; it carries the essence of who we are and the mana of those who came before us. It is a taonga, a treasure, that binds us to our whakapapa, our genealogy.
  • The Solstice and Your Hair: Shedding, Growth and the Cycle You're Actually In

    The Solstice and Your Hair: Shedding, Growth an...

    The solstice is the most significant shift in your hair's environment all year. Here's what's actually happening to your follicles and the ritual for where you are in the world....

    The Solstice and Your Hair: Shedding, Growth an...

    The solstice is the most significant shift in your hair's environment all year. Here's what's actually happening to your follicles and the ritual for where you are in the world....

  • June New Moon: Trusting the Unknown

    June New Moon: Trusting the Unknown

    What if the next chapter of your life isn't hidden in a five-year plan, but in a conversation you haven't had yet? This Gemini New Moon invites you to play...

    June New Moon: Trusting the Unknown

    What if the next chapter of your life isn't hidden in a five-year plan, but in a conversation you haven't had yet? This Gemini New Moon invites you to play...

  • How to Get the Most Out of Your Hair Oil

    How to Get the Most Out of Your Hair Oil

    A good hair oil is only as effective as the ritual behind it. Small shifts in how you apply it can make an enormous difference to what you see in...

    1 comment

    How to Get the Most Out of Your Hair Oil

    A good hair oil is only as effective as the ritual behind it. Small shifts in how you apply it can make an enormous difference to what you see in...

    1 comment
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